Marketing and Privacy
Hubspot has coined the words “Inbound Marketing” to describe the power shift from the vendor to the buyer. Today a buyer uses the Internet to obtain detailed information about products and sellers,...
View ArticleThe Basics about Cloud Computing
I was recently asked by a business owner if he should move into the “cloud”. After a lengthy discussion, I realized even though this is a current topic and there are many articles about cloud...
View ArticleIs your Cloud (Computing) Secure?
In my previous postings, I have talked about what cloud computing is, some pros and cons and a sample of vendors who claim they offer cloud computing. This posting will talk about one specific issue,...
View ArticleEmail, Trust and Epsilon
Email is in a gray area. As marketers we use it to generate leads, nurture potential buyers through the buying cycle and to keep our current customers up-to-date. As recipients we know that much of...
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